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Alan Price & Sons


Alan Price & Sons is a family run business, headed by Directors David and Raymond, who have been in the haulage industry since 1971.

Their experience and high-spec fleet enables them to offer customers tailored solutions in bulk waste and bulk tipping operations as well as dangerous goods by road transport.

The brief

Recommended to us by our great customers at Smyths Heavy Haulage, Alan Price & Sons had purchased new trucks and wanted a full wrap.

The design

The symbol of a stag is derived from the family’s origins in deer farming and was a central visual element of their very first Lorry.

We wanted to pay homage to the original design but give it a freshen up. We developed the visual language of the brand to fit in a new wrap design.

The technical stuff

For the materials, we used the trusty Arlong SLX Vehicle Wrap.

The Final Result

We were all delighted with the final design and the truck really stands out.