background
Alan Price & Sons is a family run business, headed by Directors David and Raymond, who have been in the haulage industry since 1971.
Their experience and high-spec fleet enables them to offer customers tailored solutions in bulk waste and bulk tipping operations as well as dangerous goods by road transport.
![](http://elitesignsdev.itcscloud.co.uk/wp-content/uploads/2024/01/51269818158_2e8eb6c653_c.jpg)
![](http://elitesignsdev.itcscloud.co.uk/wp-content/uploads/2024/01/51269818183_745049149f_c.jpg)
The brief
Recommended to us by our great customers at Smyths Heavy Haulage, Alan Price & Sons had purchased new trucks and wanted a full wrap.
The design
The symbol of a stag is derived from the family’s origins in deer farming and was a central visual element of their very first Lorry.
We wanted to pay homage to the original design but give it a freshen up. We developed the visual language of the brand to fit in a new wrap design.
![](http://elitesignsdev.itcscloud.co.uk/wp-content/uploads/2024/01/51269635051_0094728c53_c.jpg)
![](http://elitesignsdev.itcscloud.co.uk/wp-content/uploads/2024/01/51269634936_c545908a0d_c.jpg)
The technical stuff
For the materials, we used the trusty Arlong SLX Vehicle Wrap.
![](http://elitesignsdev.itcscloud.co.uk/wp-content/uploads/2024/01/51270366339_28b3e15ee7_c.jpg)
![](http://elitesignsdev.itcscloud.co.uk/wp-content/uploads/2024/01/51268893392_0df8a1a0e8_c.jpg)
The Final Result
We were all delighted with the final design and the truck really stands out.